About Us
Nurture Basics was born out of necessity and love. As a woman of colour and a mother of three, I struggled to find skincare and haircare products that truly addressed the unique concerns I was facing. After pregnancy, like many women, I developed hyperpigmentation and experienced significant hair shedding and stretch marks. When my children also struggled with eczema, the urgency to find gentle yet effective solutions grew even stronger. Time and time again, I was left frustrated and disappointed by high street products that simply did not work.
That’s when Nurture Basics was created, a brand committed to providing targeted, effective, and nurturing products specifically designed for rich skin tones and textured hair. Our formulas are built on real life experience, years of research, and a deep understanding of what our skin and hair truly need. After countless trials, I developed nature fuelled solutions that not only transformed my own skin and hair, but also worked wonders for friends and family who tried them. Their encouragement helped turn a personal mission into a growing brand.
Our Mission
We create products that go beyond the surface, offering real solutions to real problems like hyperpigmentation, dry skin, eczema, and hair growth challenges. Every product is made with care, using high quality ingredients that are both effective and gentle.
While our products are suitable for all skin tones, they are specially formulated with the unique needs of melanin rich skin at the forefront. We recognise the gaps in the skincare and haircare industry, and we are here to fill them intentionally and authentically. Our journey began from lived experience, and that is at the heart of every formula we create.
What Makes Us Different
Unlike many mainstream brands, we do not offer one size fits all solutions. We create products that centre the needs of our communities because we are our own target audience. Our story, our skin, and our struggles are the blueprint. Nurture Basics is not just a business, it is a commitment to caring for ourselves and our families with the respect and intention we deserve.
We hope you love our products as much as we do, because they were created not just to care for your skin and hair, but to honour your beauty and your journey. Here’s to the glow up!
Ashley xoxo